Take-Two deserts shareholders, adopts poison pill

Take-Two recommended that its shareholders reject Electronic Arts’ $26/share purchase, with Take-Two chairman Strauss Zelnick citing…

“With one of the strongest portfolios of intellectual property in our business, a superb creative and business team, and a revitalization plan that is beginning to deliver results, Take-Two is uniquely positioned to create stockholder value in an industry that is enjoying the highest growth rates of any entertainment medium.”

Unfortunately for Take-Two’s Zelnick, the public equity market is a great judge of value.  And the equity market says your company doesn’t have a strong portfolio, doesn’t have a superb team, doesn’t have a revitalization plan, and isn’t in position to create value.

Yes, that line about high industry growth rate is true.  But this makes Take-Two’s underperformance and lagging stock price even more glaring.

How does Take-Two plan to create this shareholder value?  By recently adopting a poison pill.  Of course!  That’s the first step for all great companies looking grow.

By every indication, this is developing into a fierce proxy contest, with investment banks, legal counsel, and proxy agents already having lined up on both sides.  Stay tuned.

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